Covers the essentials of marketing management, including planning and tactical considerations and a variety of functional areas. While taking a mainstream marketing management approach, also includes thought-provoking issues in life insurance and financial services.
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Pair text with an image to focus on your chosen product, collection, or blog post. Add details on availability, style, or even provide a review.
Pair text with an image to focus on your chosen product, collection, or blog post. Add details on availability, style, or even provide a review.